Collection: Toothpaste

Not all toothpastes do the same thing. Here is how to choose.

The right toothpaste depends on what your mouth needs, and your dentist or hygienist is the best person to guide you. Here are the key categories:

Prone to cavities? Use a high-fluoride toothpaste. Colgate NeutraFluor 5000 Plus contains roughly five times the fluoride concentration of standard toothpaste and is the most effective topical intervention for decay-prone patients.

Sensitive teeth? Sensodyne and Colgate Sensitive Pro-Relief work by blocking the exposed channels in your teeth that transmit pain. They take one to two weeks of consistent use to build full effectiveness.

Gum inflammation? Look for stannous fluoride formulations like Oral B Gum Care & Enamel Restore, which provide both anti-cavity and anti-gingivitis benefits.

Enamel support? Tooth Mousse and Clinpro Tooth Creme are professional-grade remineralisation products applied after brushing, or used inside whitening trays and retainers for an extra boost.